JAYFORCE

I know his camp’s build up for the coming J. Cole project “Born Sinner” (due out June 25, 2013) is meant to be about Cole (Cole World, right?)… but this is deep stuff featuring his mom. Happy Mother’s Day

‘Part 1 of J. Cole’s Bornsinner.com series; a conceptual digital platform created by the Dreamville collective. The first installment documents the day J. Cole retired his mother Kay Cole from her job at the United States Postal Service.’

– JColeMusic

Definitely different from the bought-my-momma-a-house brag rap. Note the line from “Cole Summer” (song we posted here earlier) at the end. It’s real.