JAYFORCE

GoPro is truly made the little camera that could… record everything from baby’s first step to Felix Baumgartner’s first step on his 24-mile dive from space! Initially developed and marketed as the go-to camcorder for surfers, bikers, skiers, and other action enthusiasts, GoPro cams are also being used by newlyweds (at the ceremony maaannn…get your mind out that gutter), teachers, researchers, and other non-thrill-seekers; you know…regular folks. GoPro cams can still shoot intense action even in regular folk circles though. On the job, firefighters use them for training, marine biologists use them for undersea research, and the Army uses them in assessing damage from roadside bombs.

GoPro cams are still pretty pricey ($400 each) for personal cameras; but maybe the price will come down as the company continues to target mainstream market segments. GoPro maker Woodman Labs’ founder Nicholas Woodman is definitely on a big push to make it so his pro-grade mini-cams”document more and more of our lives.”

“If this is a niche, it’s a very big one,” Woodman declares.

– @ojones1