JAYFORCE

Just come down to A3C and rock… AND shoot a video with mad, MAD cameos… why not??!

ethemadassassin & Luse Kanz drop the single, “Touches,” off their EP, “Motivations,” dropping March 13, 2018. The video (shot in Atlanta, GA, on Oct 6th, 2017 at 529 during Planet Asia’s show during A3C) features a virtual who’s who of Hip-Hop, with cameos from Ozy Reigns, Rozewood, Hus Kingpin, Ed Lover, Greg Nice, YZ, Dave West, and Planet Asia.

ETHEMADASSASSIN X LUSE KANZ – MOTIVATIONS (EP)

Atlanta MC (by way of North Carolina, by way of Brownsville, Brooklyn) Luse Kanz, represents a brand of vintage sounds with a twist of technology in today’s world of independent artists. In contrast to the traditional business model and gateway systems of the Golden Age of Hip-Hop of the 90’s, most artists in today’s era of independence will agree that there is no formula or blueprint to reach success in today’s internet age. Artists are free to create their own lanes and display unlimited amounts of creativity. Luse Kanz creates Hip-Hop with no formula or blueprint, with the intention to recreate a moment in time where the listener falls in love with the culture as if it were the 90’s again.

Luse Kanz first debuted in 2009 alongside fellow North Carolina by way of Brooklyn MC, Maf Maddix, in the group Ndangr Species, on a mixtape titled, “The Now Later Vicstape,” featuring production from Flying Lotus, DevonWho, Sean C & LV, and Oddissee. Reemerging as a solo artist, Luse Kanz has multiple projects set to release in 2018, most notably, “Leftfield Live Nigha Rap,” with Baltimore MC, Bloonz Billionfold, and currently, “Motivations,” an EP with Los Angeles by way of North Carolina MC, ethemadassassin.

ethemadassassin, first debuted in 2004 with the album, “Proverbs,” and since then has released 2 solo albums (2008’s “Tomorrow Never Comes,” and 2013’s “Soul On Fire”) and 3 albums as one half of the group, Veteran Assassins (2010’s “Veteran Assassins,” 2012’s “Paint The Town Red,” and 2016’s “G.O.L.D. Guns, Oil, Land, and Diamonds.”). These albums, along with 10 Top 10 charting singles on Rap Attack Lives and Rap Network charts (USA and Canada), videos on MTVBase (“Walk My Shoes” off 2008’s, “Tomorrow Never Comes”), and Ralph McDaniels’ Video Music Box (“Lemme In,” off Veteran Assassins’ 2016 release, “G.O.L.D.”), and international festival appearances (New Skool Rules, Rotterdam NL, Hip Hop Sonic, Groningen NL, Midem, Cannes Fr) have helped ethemadassassin gain recognition as an international underground stalwart.