JAYFORCE

In 2005, Common released his sixth studio album, and second gold record, Be. In describing the album’s concept shortly after its release, he said, “I named it Be to be who you are, man, and be able to be in the moment and not try too hard. Be is another way of saying just do without trying hard, like I said, natural and be true to the core of who you are; and this album, I wanted to just be and not just go and exist as just an artist, not worried about the past.”