JAYFORCE

Growing up in Philly one thing that was always understood as a gauge for determining the popularity of an artist or song was the number of people blasting it from their radios, out the the upstairs windows, or driving by in really nice car with a crazy soundsystem. Busta Rhymes explains in this story with VladTV about just how much The Notorious B.I.G. understood how important it was for people to be playing his music in the streets. Biggie may have taken a page from when Nas’s first album “Illmatic” dropped back in ’94.   Although Nas didn’t actively go out to make sure people in the streets had the album, it was already being bootlegged heavily & bumped in cars all over NY, NJ, & Philly weeks before it was released. Nas had the streets before the album even officially dropped & Biggie was no different with “Ready To Die”.