JAYFORCE

If you remember anything about the movie “Minority Report,” it has to be the tech, right? Remember when the screens played ads based on eye scans; like when the commercial called out to Tom Cruise’s character by name…and offered him a beer! If not, peep the video…and brace yourself. Janne Haverinen’s prototype smartphone software will move us toward that kind of personalized advertising at breakneck speed! According to Businessweek, his better-than-GPS mapping software, IndoorAtlas, can pinpoint your location precisely above ground…or over a half-mile underground!

Knowledge [of exactly where you are] is power. For instance, if a futuristic product promotion system knows exactly where you are in a store, embedded ads in the aisle can play to tempt you to buy products right as you pass them! Hmmm…

@ojones1

Uh oh. Your holiday shopping with the kids just got hectic. Imagine a special commercial playing as soon as you and your kid pass that toy she’s been pleading for. Welcome to the future! Well… a version of it, based on an Innovator article in  Businessweek – “Janne Haverinen: Mapping the Great Indoors.”

Hey! The Toy is “Calling” to the Kid!

Futuristic Advertising Made Possible By Janne Haverinen’s IndoorAtlas!