JAYFORCE

Watching the trailer for “The Making Of: Strength Of A Woman” (debuting on VH1, May 2nd at 11pm EST) you get a sense that Mary J. Blige is laying it all on the line in a few ways. First, she mentions a couple of times that this “Strength Of A Woman” project she is dropping is about healing herself; sharing her struggles, not prescribing or preaching for anyone else. That more than infers a second; Mary putting her business all the way out there (which she has done before, but that “that’s my Becky With The Good Hair” line implies some SCANDALOUS storytelling is in store). Third, The Queen Of Hip-Hop Soul declares that this LP is the ‘real Mary‘… almost like a love-it-or-leave-it decision point will be laid out for the fans who cop. Risky, but hey, it’s Mary J; so folks will likely love it.

Now, we’d be pound foolish not to mention the coup of leveraging Mary’s brand in pushing an ‘album documentary’ timed around the release of “Strength Of A Woman” on VH1 where her target audiences (longtime fans of hers AND longtime fans of reality show level DRAMA) will be watching. Plus, peep all the contributors’ cameos, from Diddy to DJ Khaled.

There’s a reason the Queen is the most powerful attacking piece on the board. The Queen Of Hip-Hop Soul is on the move, starting with tomorrow’s release of “Strength Of A Woman” followed by this tell-everything documentary on May 2nd.

MARY J. BLIGE – STRENGTH OF A WOMAN (PRE-ORDER)

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