JAYFORCE

You cannot just turn a concept for a commercial jingle over to The World’s Greatest Late Night Band… the standard bearers for Hip-Hop with instrumentation… and think you will just get a 30-second clip. No. And Stella Artois had to know that. A promotional song so strong it can stand as a single alone. Check out The Roots with their “Bittersweet” jawn.

What does a sound taste like? Experience “Bittersweet” by The Roots, the first ever song you can taste. Based upon scientific research that explores the relationship between our senses, one side has been written to bring out the sweeter flavors in a Stella Artois, while the other enhances the bitter notes. Can you taste the difference?

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