JAYFORCE

Kendrick Lamar performs at the Pitchfork Music Festival and does his publicity runs. Shows… then reporters… then radio… It’s not easy, but Kendrick declares he would rather do all that (as part of the life he loves) than sit at home or do anything else. Great attitude. Glad producer/director Eavvon O’Neal (and others) put this together to show that, and Kendrick’s desire to take the feel he had on the underground circuit to the mainstream (e.g. not ‘selling out’ despite what some may think). Side note: Watching this video, I see that “Swimming Pools” was made for the festival stage! Enjoy.
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