Posts Tagged ‘OTHERtone’
Jimmy Iovine ‘Defies’ Industry Conventions And Speaks On How The Music Business And Technology Really Work (Video)
July 10, 2017
Did you catch “The Defiant Ones” debut last night? Interesting. If you have not, there will surely be an encore presentation before the next ep. But for now, you should check out this interesting clip of gems from the defiant Jimmy Iovine… talking about the music industry, the effects of technological innovation on it and more like a ‘g’ (as in guru, as in the wise man on the mountain who has seen it all and saw you coming).
Pharrell Williams and Scott Vener in the OTHERtone studio with Jimmy Iovine of Apple Music.
– iamOTHER
Artists should focus on their art! Make good music first, THEN worry about ‘getting paid’ on the road and selling gear and getting YouTube hits. Of course, the industry is not helping. The art is dying because the priorities are screwed up: (1) The industry is still holding to licensing/copyright mantras that still keep money from artists (the source of the art) and (2) the technology is providing promoters (the gatekeepers for artists getting money on the road) a new, albeit largely inaccurate measure of an the ‘value’ of what the artist is putting out. A YouTube sensation who makes music in two weeks is just demonstrating that they can get clicks, NOT that they make music as good or better than artists that spend months crafting their music (who is not getting all those clicks). On the whole, those who crank out tracks in two weeks from the road CANNOT be making better music than folks who take the time off tour and focus on turning out their best product… even if that’s what the YouTube views say. Iovine called that click count chicanery ‘fake news.’
BOOM! And this comes from Iovine, a guy who has made A LOT of money in music. Watch the short, powerful clip above with all three eyes open though. Now, remember that Iovine is with Apple Music; another music-meets-tech entity, where the streams are not ‘totally free.’ EVERYONE has an agenda, even Iovine.
Interesting that this is a YouTube clip though.
Posted in Advice, Business, Interview, Series, Videos | 
Tags: Apple Music, Beats 1, IAmOther, Jimmy Iovine, music and technology, OTHERtone, Pharrell Williams, Scott Vener | 
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Pharrell Williams Talks Praises Kaytranada’s Signature Sound And More (Video)
May 17, 2017
Pharrell Williams and Scott Vener in the OTHERtone studio with Kaytranada. Appreciation from your peers, even as a producer, is one thing. But props from Pharrell… commendable, noteworthy, epic!
At first, Pharrell had trouble describing Kaytranada’s music and its consistent effect on the listener; then he settled on ‘signature sound’ as a descriptor. Nice.
Posted in Hip-Hop, Interview, Panel, Series, Videos | Tags: Beats 1, Beats1, IAmOther, Kaytranada, OTHERtone, Pharrell Williams, Scott Vener | No Comments »
Pharrell And Others Talk Virginia, Influences, Memories And More (Video)
April 19, 2017
Beats 1 and OTHERtone studio was loaded down with the Down South: Pusha T, D.R.A.M. and Fam-Lay. And, hey, Pharrell Williams. It doesn’t get much more VA than that player.
Pharrell Williams and Scott Vener in the OTHERtone studio with Pusha T, D.R.A.M. and Fam-Lay. Tune in on Beats 1 every other Sunday at 12PM PT / 3PM ET.
Anderson .Paak Speaks On Making Music With Dr. Dre, Lifestyle & Music Influences And More (Video)
February 9, 2017
Good programming here. This OTHERtone show on Pharrell’s iamOTHER channel. Check out this extended ‘preview’ clip. But hold up… Dr. Dre put out 90% of .Paak’s work (and we still don’t get ‘Detox’)?? Doesn’t even matter if we believe it or not, it’s just a dope thing to say.
For the first OTHERtone episode of 2017, Pharrell Williams and Scott Vener are joined by Anderson Paak. Tune in on Beats 1 every other Sunday at 12PM PT / 3PM ET.
Posted in Alternative, Celebrity, Hip-Hop, R&B, Series, Videos | Tags: Anderson .Paak, IAmOther, OTHERtone, Pharrell Williams, Scott Vener | No Comments »
Do Lyrics Still Matter? Is It All About The Beat? The State Of Hip-Hop Addressed By Flying Lotus And Pharrell Williams (Video)
May 18, 2016
Interesting esoteric insights provided by practitioners who have floated along the edges, and into and throughout Hip-Hop music.
Flying Lotus and Pharrell Williams with real talk for Scott Vener. So how is Hip-Hop doing on the whole? Are the beats dominating while lyricism lacks? That’s what every generation of Hip-Hop, or music in general, says (e.g. it’s not as good as it once was) vs. real is real and this ain’t it… Several angles of commentary on the state of Hip-Hop covered.
Posted in Celebrity, Hip-Hop, Interview, Opinion, Panel, Producers, Series, Videos | Tags: Apple Music, Beats 1, Flying Lotus, IAmOther, OTHERtone, Pharrell Williams, Scott Vener | No Comments »
