Posts Tagged ‘Mass Appeal’
Styles P And Adjua Styles Sip The Juice With Uncle Murda (Video)
November 2, 2018
Styles living healthy, with the juice, in his bar, with Murda Lenny, him too. Haha!
On the latest episode of #JuiceAppeal, Brooklyn legend Uncle Murda sits down with Styles P and Adjua Styles at the juice shop to talk his entry into the game, getting that coveted Ghost co-sign and to whip up his own healthy concoction, Murda Madness. Spoiler: hope you’re a fan of wheatgrass. Enjoy!
– Mass Appeal
– @ojones1
Posted in Business, Food, Health and Wellness, Hip-Hop, Human Interest, Interview, Lifestyle, Product, Series, Videos | 
Tags: Adjua, Adjua Styles, Health, JUICE APPEAL, Juices, Mass Appeal, Styles P, UNCLE MURDA | 
No Comments »
Swizz Beatz Speaks On What’s Wrong With Hip-Hop Producing And How To Do It Right (Video)
October 31, 2018
YES! There is a DIFFERENCE between a beatmaker and a PRODUCER! Swizz is a producer. Understand? Watch and you will…
Producing. The somewhat lost art that Swizz Beatz, born Kasseem Dean, has specialized in since he was 20 years old dishing beats to Jay-Z and DMX. It isn’t just about pairing drums with snares or dancing in the back of the videos. It’s a curation process that’s earned the Yonkers native millions of dollars, more plaques than he can count on two hands, and a reputation that stretches across the seven seas.
– Mass Appeal
– @ojones1
Posted in Craft, Hip-Hop, Opinion, Producers, Series, Videos | Tags: Kasseem Dean, Mass Appeal, Studio Interview with Swizz Beatz, Swizz Beatz | No Comments »
Rhythm Roulette With Tuxedo (Jake One x Mayer Hawthorne) [Video]
October 17, 2018
Hawthorne’s of blue-eyed soul vibes and Jake One’s hit-laden list of production creds are brought to bear on the blindfolded beat-making challenge.
Jake One and Mayer Hawthorne form like Voltron to become production duo Tuxedo, the latest contestants on MASS APPEAL’s Rhythm Roulette. The pair stopped by Good Records – the shop, not the label – on East 5th Street in NYC, tied bandanas over their eyes, and grabbed up three random records to sample.
– Mass Appeal
– @ojones1
Posted in Hip-Hop, Producers, R&B, Series, Videos | Tags: Jake One, Mass Appeal, MAYER HAWTHORNE, Rhythm Roulette, Tuxedo | 4 Comments »
Rhythm Roulette With Supah Mario (Video)
September 3, 2018
Just saying. Rhythm Roulette is a blindfolded record pick type of thing. Seems a bit much to claim cred for the selection. But what Supah Mario did with them joints though… give him ALL respect for that. Dope!
“I think I really did my thing picking these records dawg,†says Columbia, South Carolina producer DeMario Priester, aka Supah Mario, who recently pulled up to NYC’s Good Records and took the Rhythm Roulette challenge. Digging through the crates blindfolded, the producer behind hits like Young Thug’s “Wyclef Jean†and “Ice Melts†a standout track off Drake’s ‘More Life’ stumbled onto some heat from James Taylor, GangStarr, and some old-school dancehall courtesy of the Dillinger vs. Trinity ‘Clash’ LP. “I told y’all this was gonna be some Jamaican vibes!†he exclaimed after the needle drop. But he ended up skipping the reggae together and finding some ill breaks on the James Taylor and the Original Flying Machine disc, adding some of his own keyboards to complete the beat. Check out the latest episode of Rhythm Roulette right now.
– Mass Appeal
– @ojones1
Posted in Hip-Hop, Producers, Series, Videos | Tags: DeMario Priester, Mass Appeal, Rhythm Roulette, Supah Mario | No Comments »
Cantrell – “Mo Time” (Prod. By OPN SZN) [Video]
August 27, 2018
This video & song is cool. Song is available on Cantrell’s EP entitled “Stardust 2 Angels” (out now, linked below). Check it out!
The latest addition to Mass Appeal Records’ roster, Cantrell was raised in Albany, Georgia and traces his roots to the rich Hip-Hop culture of Atlanta. He discovered jam-skating as a creative outlet and by his teenage years, he was able to turn pro as a jam skater—joining the historical breaking crew TBB.
– Mass Appeal
Posted in Hip-Hop, Music, Videos | Tags: Cantrell, Mass Appeal, Mo Time, OPN SZN, Stardust 2 Angels | No Comments »
Eric B. & Rakim Give Their Top 5 Songs, And Shout Out Some Top-Tier Emcees, As They Salute Hip-Hop’s 45th Birthday (Video)
August 23, 2018
The legends, Eric B. & Rakim, give the rundown on their Top 5 Hip-Hop songs ever.
Posted in Hip-Hop, Opinion, Videos | Tags: Eric B, Eric B & Rakim, Hip Hop 45, Mass Appeal, Mass Appeal Media, Rakim, Top 5 Hip-Hop Songs Ever | No Comments »
Nas Gives Lists His Top 5 Hip-Hop Songs (Video)
August 15, 2018
When a Top 5 emcee picks his Top 5 songs of all time you gotta wanna know the list, right? Well, here’s Nas’.
Posted in Hip-Hop, Opinion, Videos | Tags: Mass Appeal, Nas, Top 5, Top 5 Hip-Hop Songs, Top 5 Hip-Hop Songs Ever | No Comments »
Rhythm Roulette With Tom Misch (Video)
May 22, 2018
Ah! A J Dilla disciple is on deck to play ‘Rhythm Roulette’ huh? This should be more than interesting!
Tom Misch is a devotee of Dilla who’s been putting in work for years as a lo-fi SoundCloud producer. The South London singer and beatmaker self-produced most of his recent debut album ‘Geography,’ which features a rare lyrical cosign from Native Tongue OGs De La Soul. The last time he was in NYC, Misch accepted Mass Appeal’s Rhythm Roulette challenge, pulling up to Norman’s Sound & Vision in Williamsburg, Brooklyn to tie a T-shirt over his eyes and go groping for vinyl. His random selections included ‘El Sabor De Gene’ by Gene Hernandez, as well as albums by the Panamanian vocalist Basilio and Hells Kitchen’s own Lisa Lisa. Wasting no time, Misch pulled the vinyl out, dropping the needle until he struck gold. Before you knew it, he’d isolated and chopped a funky break and started laying down keys and electric guitar over top. Check out the latest episode of Rhythm Roulette right now.
– @ojones1
Posted in Hip-Hop, Producers, Series, Videos | Tags: Mass Appeal, Rhythm Roulette, Tom Misch | No Comments »
Royce Da 5’9 Is In A More ‘Woke Place’ In This Episode Of “Open Space” (Video)
May 15, 2018
In the sit-down clip above, hear Royce Da 5’9 talk about being more ‘woke’ and aware – more about himself, his family, sobriety and really living day-to-day than about anything political.
I’m more aware than I’ve ever been. All my other albums were just moments, just moments of clarity. This is album is just me dialed in, all the way through. And that’s my life, I’m dialed in 24 hours a day.
– Royce Da 5’9
It all builds into his new album “Book of Ryan.”
ROYCE DA 5’9 – BOOK OF RYAN (ALBUM)
– @ojones1
Whipsers – “Trash Appeal”
March 31, 2018
Whis!
Okay, not content to just wait at the spot for Styles P to be the plug… Whispers still out there on the hustle to get it up on his own, too. Good!
Whispers brings heavy bars attacking what the mass public considers appealing in today’s Hip-Hop. Killing it over Gangstarr’s “Mass Appeal” instrumental Whispers rendition “Trash Appeal” let you know exactly how the young Bronx rapper feels. Enjoy!
Freestyle banger! Plus dude did some dope work on that “Nickel Bag” we just posted though. Facts!)
– @ojones1
Posted in Hip-Hop, Music | Tags: Gangstarr, Mass Appeal, Mass Appeal Freestyle, Trash Appeal, Whipsers | No Comments »
Large Professor Talks About The Making Of Nas’ Classic “It Ain’t Hard To Tell” (Video)
February 3, 2018
Wow. It’s 24 years since “It Ain’t Hard To Tell†dropped. Large Professor did the beat with a ‘New York State Of Mind’ – a mind firmly focused on Queens.
We were heavy New York, so we weren’t thinking about the globe… We do what we do, and we put it down. And we’re just thankful that the world received it and loved it.
– Large Professor
That NY-minded track that the G.O.D.M.C. Nassir would lyrically bless would eventually bubble worldwide.
Watch above, as LargePro speaks on it.
Posted in Hip-Hop, Interview, Videos | Tags: IT AIN'T HARD TO TELL, Large Professor, Mass Appeal, Nas, Off The Record | No Comments »
DJ Premier Speaks On His And Jay-Z’s Musical Partnership (Video)
November 1, 2017
Jigga knows what he wants in a beat, and Preemo always knew how to deliver it. That’s what’s up. And that’s why the two always made beautiful music together!
There have been a million and one producer and MC combinations over the years, but none are quite like JAY-Z and DJ Premier. The Marcy legend and Gang Starr icon have produced nothing but fire over their brief stint of collaboration, first exploring their chemistry in 1996 for ‘Reasonable Doubt’ (“D’Evils,” “Friend or Foe,” “Bring it On”) and again for Hov’s sophomore LP, ‘In My Lifetime,’ Vol. 1. That album’s multi-part opening, “Intro/A Million and One Questions/Rhyme No More,” is a favorite—a song that Premier broke down in the latest installment of MASS APPEAL’s new series, “Off The Record.”
– Mass Appeal
N.O.R.E. – “Uno Más” feat. Pharrell Williams (Video)
September 7, 2017
Of course, N.O.R.E. gotta offer her “Uno Más” bebida alcoholica (e.g. one more alcoholic drink). He’s a Drink Champ! Hahaa! Plus, Pharrell Williams is probably a solid wing man at the bar.
The dynamic duo of Queens Hip Hop legend and podcast heavyweight, N.O.R.E., and multi-platinum, Grammy-Award winner, Academy Award-nominated producer, Pharrell Williams, reunite for the release of their latest collaboration, “Uno Más†via Mass Appeal Records.
– Mass Appeal
Good team up. Animated visuals above. iTunes link to cop below.
Posted in Animation, Hip-Hop, Music, Videos | Tags: Mass Appeal, N.O.R.E., NORE, NOREAGA, Pharrell Williams, Uno Mas | No Comments »
Fat Joe Speaks On Prodigy As A Hip-Hop Icon, The Last Time He Saw Him And More (Video)
July 12, 2017
Just hours after news of Prodigy’s passing got out, Fat Joe was already over at Mass Appeal HQ, so staffers pulled The Don in front of the camera to discuss P’s legacy.
When you talk about the New York sound, you know, nothing is more authentic and true to the New York sound than Mobb Deep… I place [Prodigy] in the Mount Rushmore of Hip-Hop… He’s a real treasure.
– Mass Appeal
Look at Joe. It’s like he cannot believe Prodigy is gone. Neither can we.
#RIPProdigy
– @ojones1
Posted in Celebrity, Hip-Hop, Interview, Videos | Tags: FAT JOE, Fat Joe Remembers Prodigy, Mass Appeal, MOBB DEEP, PRODIGY | No Comments »
Flashback: Prodigy Cooks Up In A Bodega (Video)
July 4, 2017
Man. RIP Prodigy. Seeing this… Still hard to believe that he is just not somewhere cooking up another hit or something. Well, here’s something though. Remember how he did that salmon dish he perfected in lock-up? If you liked that (or were, at least, intrigued by it), The P has another dish for you. Watch him do a li’l macaroni som’n som’n. All ingredients straight out the local Bodega.
Really thinking about copping the cookbook; maybe just because.
Posted in Book, Celebrity, Food, Hip-Hop, Videos | Tags: Mass Appeal, No Such Thing As Halfway Cooks, PRODIGY, Recipe | No Comments »
Nas – “Systematic†(Prod. By DJ Shadow) [Video]
May 19, 2017
Making the HBO soundtrack for the “Silicon Valley” series kind of puts Nas and DJ Shadow on the path to must-drop-music-video for their jawn “Systematic,” doesn’t it? Well, if you peeped above you already know that question was rhetorical.
Enjoy the lyrical visuals for the dope auditorial. You’re welcome.
You can pre-order the “Silicon Valley” soundtrack from Mass Appeal Records (due out this June).
NAS – SYSTEMATIC (PROD. DJ SHADOW) | SILICON VALLEY (MUSIC FROM THE HBO ORIGINAL SERIES) [PRE-ORDER]
Posted in Album, Hip-Hop, Music, Videos | Tags: DJ Shadow, Mass Appeal, Mass Appeal Records, Nas, Silicon Valley, Silicon Valley Soundtrack, Systematic | No Comments »
Rick Ross Talks To Prodigy About The Illuminati, Investing In WingStop, “Idols Become Rivals” And More (Video)
May 16, 2017
Rozay would have said ‘sign me up’ to The Illuminati back in the day. Haaaaa! Interesting interview, Illuminati to investing in WingStop… all kinds of topics covered in less than five minutes. Content from the full Mass Appeal writeup on this premiere episode of “Paranoid Activity” (hosted by Prodigy of Mobb Deep) after the jump.
Posted in Hip-Hop, Interview, Series, Videos | Tags: Illuminati, Mass Appeal, Mass Appeal Media, Paranoid Activity, PRODIGY, Rick Ross | No Comments »
DJ Shadow and Nas Talks About Motivations And Meaning Behind “Systematic” (Video)
April 27, 2017
Nice! Respect given to DJ Shadow and to Run The Jewels (El-P, Killer Mike) in this short clip. Get some details on what drove Nas to give birth to “Systematic” and why it HAD to have a DJ Shadow track treatment.
Posted in Celebrity, Hip-Hop, Interview, Music, Videos | Tags: DJ Shadow, Mass Appeal, Mass Appeal Media, Nas, Systematic | No Comments »
Too Old To Die Young: Russell Simmons (Video)
March 9, 2017
Too Old To Die Young is a new docu-series featuring urban culture’s most legendary figures. For the series debut ep, we get pioneer music mogul and modern vegan & meditation maestre Russell Simmons. Mass Appeal got legendary publicist Bill Adler to follow Russell ’round, to get the scoop on him and his perspective on the world around him. Yep, a journalistic journey of discovery becomes much more; just like it did when People Magazine sent young reporter Bill to cover Russell on the hustle back in 1983… and he hired Bill as his director of publicity for Def Jam Records and Rush Artist Management.
Posted in Celebrity, Interview, Lifestyle, Series, Videos | Tags: BILL ADLER, Mass Appeal, Russell Simmons, Too Old To Die Young | No Comments »
Thirty Years Later: DJ Red Alert Gives Us The Real Story Behind “The Bridge is Over” (Video)
March 7, 2017
Nowadays we get beef in the form of Remy Ma getting at Nicki Minaj. But heads know… The Bronx and Queens has ben going at it over the decades. Let’s listen and watch at DJ Red Alert, who was there for it all, tell us about some foundational Hip-Hop battle history: The Bridge Wars of the late 1980s, KRS-ONE and Boogie Down Productions vs. on Marley Marl and the Juice Crew.
(As an important aside, pay attention to what Red says about a DJ’s duty to our music and culture. Great stuff! “The Bridge Is Over”… but Hip-Hop don’t stop… can’t stop!)
