JAYFORCE

Ah! Here’s what looks like a winner for best response to when bae pops up like, “Honey, let’s go shopping,” all excited and *ish. Just make sure bae’s not a climbing enthusiast, and you can have your weekend back… Sheeeeit! They haven’t made a jacket worth a death-defying rock climb. Sorry, so NOT sorry. HA!

A pop-up clothing shop lets you get warm 300 feet up.

Cocona set up a shop 300 feet in the air in Colorado’s Eldorado Canyon. Climbers earned the clothing simply by making the ascent up the canyon’s Bastille Wall — no purchase necessary.

Cocona wants to show off their clothing, which is based on “37.5 technology” — it keeps climbers’ body temperature at 37.5 degrees Celsius, or 99.5 degrees Fahrenheit. Many climbers claim that temperature is ideal for endurance.

– Vocativ

– @ojones1

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