JAYFORCE

Oh my damn! Dawn Richard has undergone another full transformation into a “new breed” on us. I would say this video is sexy AF but that just doesn’t do it justice. So hot I am SWEATING! The concepts and the lyrics alone would get a Not Safe For Work rating, but then add the may-as-well-be-naked visuals and wowzerrrrs!

Don’t watch this “sauce” video at your desk. You have been warned.

Check out the Editor’s Note from iTunes on Dawn’s latest album after the jump… after you watch this a couple of times!

DAWN RICHARD – NEW BREED (ALBUM)

– @ojones1

Don’t try and box Dawn Richard in: The shape-shifting singer is probably the only name in R&B who’s made futuristic bops with Diddy and has a creative partnership with Adult Swim. In her previous solo work, Richard has imagined dystopian battlegrounds and rendered herself as something of an Afrofuturist Joan of Arc, but new breed opens with something closer to home: “She’s just a girl from the Nine.” That would be the Ninth Ward of New Orleans, where Richard descended from a local tribe identifying as sovereign Black Native Americans (the Washitaw Nation), and where Hurricane Katrina once destroyed her family’s home. new breed is a celebration of her city’s cultural legacy, suffused with warmth and underdog resilience: “I know that we ain’t polished, but that don’t mean we ain’t diamonds,” goes the bluesy closing statement “we, diamonds.” But Richard’s experimentalism still shines through: The tough future-funk of “shades” feels like a spiritual follow-up to Diddy-Dirty Money’s Last Train to Paris.
– iTunes