JAYFORCE

Wow.

I would say, if you you were not at Atlanta’s Coalition DJs Anniversary Celebration and Longevity Panel event, you missed something special.

I would say that.

I might even go so far as to say that you took a major L this past Monday if you missed it. However, lucky for you, you know me. Even luckier for me, I am truly blessed to know, and be able to call in a favor from, Gerald Olivari of Black Vibes! Yep, G.O. went to the event and grabbed a lot of crucial footage: wisdom from the hearts and mouths of music industry insiders and grinders who have been at it for decades (some over 30 years). So, give thanks, because you are lucky not to have missed out out dopeness like this!

Start with Part 1 above, and absorb the knowledge that flowed with real (and raw, uncensored) conversation from the panelists assembled. On hand was DJ Toomp, KP, and more who have made hits (and money) with the likes of Dallas Austin, TI, Yelawolf, OutKast, Diddy… whew! And the gems they dropped, like:

Understand business… not just ‘the business’… first. This lesson even applies when you are cutting grass for a living: If you want to get paid, for real, DO THE WORK, for real!

If you want to excel as those you admire do, get around them and work like they do.

If you find yourself blessed with the opportunity to be around greatness, shut up and listen!

INFORMATION… that is a key to LONGEVITY.

Relationships go a LONG way!

Wise words well spoken…. applicable to music making AND to life in general! And that was just in the first half of the first part (above). You can keep going and growing with Part 2 after the jump. Got some Red Carpet pics for y’all, too. Shout out to Iman Lexington and public relations guru Amy Hanks (follow @AmyHanksPR) for putting us on to this opportunity as well. Just as you will learn from watching, real DJs and folks like Gerald (with his Black Vibes platform), I.Lex (with her connections and @ILexProject music & media consultancy), and my bro JayForce here just REALLY want artists they encounter to be good – for the culture and for themselves. So, watch this FREEbie intently; especially you artists and managers out there. Keep perfecting your craft and bettering your businesses.

This should help. Good luck!

– @ojones1 aka The Mascot