McDonald’s Going Meatless?

September 19, 2012

McDonald’s is the biggest burger chain in the world, in part, because it knows how to give the customers what they want. That said, we might say “about damn time” to vegetarian options on Mickey D’s menu, right? Well… hold your lettuce, pickles, and onions, my friend. No one is saying McD’s will offer vegetarian menu items…worldwide…yet. However, Businessweek has reported that the burger chain’s locations in India will serve only vegetarian food because of customer preferences in the region. While there are only 250 (out of 33,000-plus) McDonald’s locations in India, this is a huge step: To go from just “not serving beef or pork” to becoming completely vegetarian. Of course, the chain is taking the huge step in hopes of making huge gains:

A 2006 poll found that about 40 percent of Indians do not eat meat, and McDonald’s is eager to tap that 500-million-strong market.

I got no beef with McDonald’s over this. Good business move. But keep my Mighty Wings on the menu over here in the States… and bring back that McRib sandwich pronto! Yes… That will complete my order.

– @ojones1