JAYFORCE

The above music video is… beautiful. The words that follow describe it beautifully. Read… and watch!

‘Establishing themselves as purveyors of good music transcending genre, [The xx] toured the world creating fans in its every corner, each show building a larger audience to eagerly anticipate their next release. Three years after their debut, the follow up finally dropped last month. Coexist, the sophomore release from The xx, strips down their sound even further, getting to the essence of what makes their music so affective and relatable.

“Chained,” the second single off the album, embodies this reduction perfectly, with all the somber intensity that is distinctly xx and nothing more.

In conjunction with The Creators Project, bringing this lament to life is LA video production crew Young Replicant… Applying their abstract narrative style to “Chained,” the team brought to life a story conceived by The xx’s Romy Madley Croft that takes place underwater. With the same simplicity of their music, each of the band members plays a part within this setting. As Croft describes it, “No vignettes, just three individual journeys.”’

– Abdullah Saeed, The Creators Project

The xx – “Coexist” (out now)