JAYFORCE

Too Old To Die Young is a new docu-series featuring urban culture’s most legendary figures. For the series debut ep, we get pioneer music mogul and modern vegan & meditation maestre Russell Simmons. Mass Appeal got legendary publicist Bill Adler to follow Russell ’round, to get the scoop on him and his perspective on the world around him. Yep, a journalistic journey of discovery becomes much more; just like it did when People Magazine sent young reporter Bill to cover Russell on the hustle back in 1983… and he hired Bill as his director of publicity for Def Jam Records and Rush Artist Management.